Aberdeen Dad Vail ® Regatta - Aberdeen Dad Vail Regatta To Provide All-Access Coverage Of Florida Tech And Purdue At Henley Regattas

PRESS RELEASE	Contact: Brendan F. Quinn
June 14, 2011	bfquinn06@gmail.com
For Immediate Release	(610) 322-5415

PHILADELPHIA — For the first time in its proud history of sponsoring crews at both the Henley Royal Regatta and the Women's Henley Regatta, the Aberdeen Dad Vail Regatta will provide full coverage of its sponsored crews at this year's Henley on www.dadvail.org.

The two crews sponsored by the Aberdeen Dad Vail Regatta Organizing Committee and Aberdeen Asset Management Inc. — the Florida Institute of Technology men's varsity eight and the Purdue University women's varsity eight — will be covered daily on dadvail.org. The regularly updated reporting will span from the action taking place on England's famed River Thames to behind-the-scenes looks at both crews.

Coverage will be delivered by means of a live blog on the dadvail.org homepage, video interviews from Henley and highlighted by full-length feature stories. Fans, alumni and followers of both FIT and Purdue, along with all American rowing enthusiasts, will enjoy unprecedented access never before seen from American teams at Henley.

In addition to wire-to-wire coverage of FIT and Purdue, dadvail.org will also provide updates on Philadelphia-area high school crews from The Baldwin School (girls), Malvern Prep (boys), Merion Mercy Academy (girls) and St. Joseph's Prep (boys). Additional information pertaining to crews from Philadelphia's Boathouse Row can also be expected.

The Purdue women's varsity eight is coming off a thrilling victory at the Aberdeen Dad Vail Regatta and will begin its pursuit of the Henley Women's Regatta Sports Council Cup on Friday afternoon. The Boilermakers, led by head coach Dave Kucik and women's head coach Sandy Calfo, will look to capture the title won by Drexel University, a fellow Aberdeen Dad Vail participant, one year ago. The Women's Henley will conclude on Sunday, June 19.

Florida Tech, making its first appearance at the Royal Henley Regatta since the late 1970s, will compete against crews from around the world for the coveted Temple Challenge Cup beginning on June 29. The Royal Henley concludes on July 3. At the 2011 Aberdeen Dad Vail, head coach Jim Granger's crew finished second in one of the most competitive men's heavyweight eight championships in recent history.

In both the Henley Royal Regatta and the Henley Women's Regatta, crews compete in head-to-head, single-elimination races (i.e. one-on-one) over a course stretching 1 mile, 550 yards down the River Thames.

For more information and media inquiries, please contact ADVROC editorial writer Brendan F.Quinn at bfquinn06@gmail.com.

About the Aberdeen Dad Vail Regatta, Presented by Coca-Cola®
This is the largest collegiate regatta in North America with over 100 colleges and universities from the United States and Canada participating. Held annually since 1953 in Philadelphia, Pennsylvania on the Schuylkill River, thousands of student athletes and spectators visit the City of Philadelphia during the weekend of the second Saturday in May.

About Title Sponsor —Aberdeen Asset Management
Aberdeen Asset Management Inc is the wholly-owned U.S. subsidiary of Aberdeen Asset Management PLC, a global investment management group which is headquartered in Aberdeen, Scotland, and manages more than $287 billion of assets for both institutions and private individuals (as of Dec. 31, 2010).

Philadelphia is home to the U.S. equity and fixed income investment management teams, as well as U.S. client servicing, consultant relations, business development and other operational staff: more than 180 employees in total. Aberdeen manages and services approximately $53 billion in total assets on behalf of North American and international clients. For more information, visit www.aberdeen-asset.us

Here in the U.S., Aberdeen is also proud to be one of the supporters of the British Garden at Hanover Square, New York. This New York City park celebrates historic ties of friendship and unity between the U.S. and the UK.

Globally, Aberdeen has a long standing association with university rowing competitions having sponsored the Oxford v Cambridge University Boat Race in the UK from 1999 – 2005. The company also continues to support the Aberdeen Universities Boat Race in Aberdeen, Scotland in their annual event which takes place every February.

About Presenting Sponsor — The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Together with Coca-Cola, recognized as the world’s most valuable brand, the Company’s portfolio includes 14 billion dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply and Georgia Coffee.

Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate of 1.6 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at www.thecoca-colacompany.com.

2011 Aberdeen Dad Vail Regatta Sponsors	Click for more information about becoming a Regatta Sponsor »